I read through some of Sun Tzu's quotes from "The Art of War" and found some interesting things regarding the U.S. Election.
Trump's tactics are mostly the opposite of those suggested by the quotes.
Look up the works of Joseph Goebbels instead, in regards to how to run a campaign. I'm not exaggerating, or just saying "oh look this guy was a Nazi, Trump is Hitler." I'm being very serious. Just read some of his quotes.
You can get into it more if you really want to, but the way Trump is running his campaign is strikingly similar.
"There was no point in seeking to convert the intellectuals. For intellectuals would never be converted and would anyway always yield to the stronger, and this will always be "the man in the street." Arguments must therefore be crude, clear and forcible, and appeal to emotions and instincts, not the intellect. Truth was unimportant and entirely subordinate to tactics and psychology."
"Propaganda must facilitate the displacement of aggression by specifying the targets for hatred."
"...the rank and file are usually much more primitive than we imagine. Propaganda must therefore always be essentially simple and repetitious."
"The most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly - it must confine itself to a few points and repeat them over and over."
"It would not be impossible to prove with sufficient repetition and a psychological understanding of the people concerned that a square is in fact a circle. They are mere words, and words can be molded until they clothe ideas and disguise." (something tells me Trump took that one to heart in every aspect of his life)
"We enter parliament in order to supply ourselves, in the arsenal of democracy, with its own weapons. If democracy is so stupid as to give us free tickets and salaries for this bear's work, that is its affair. We do not come as friends, nor even as neutrals. We come as enemies. As the wolf bursts into the flock, so we come."
"Whoever can conquer the street will one day conquer the state, for every form of power politics and any dictatorship-run state has its roots in the street."
"The masses need something that will give them a thrill of horror."
"A media system wants ostensible diversity that conceals an actual uniformity"
"If you tell a lie, tell a big one."
"If we have power, we'll never give it up again unless we're carried out of our offices as corpses"
"One should not as a rule reveal one's secrets, since one does not know if and when one may need them again. The essential English leadership secret does not depend on particular intelligence. Rather, it depends on a remarkably stupid thick-headedness. The English follow the principle that when one lies, one should lie big, and stick to it. They keep up their lies, even at the risk of looking ridiculous."
Or, well, here's a bit less randomized
in regards to his thoughts on propaganda.
But it's not just Goebbels. There's striking similarities to Hitler as well. People that say that really aren't just saying that for the sake of calling him Hitler, like we often do anyone we don't like these days. Have a look: http://www.rawstory.com/2016/10/expert-on-nazism-explains-the-shocking-similarities-between-trump-and-hitlers-propaganda-tactics/
I am not afraid of Trump nearly as much as I am of the next that comes along far more clever than Trump that there isn't any obvious thing we can point to as to say that person is unfit or terrible. Because that person, that is the person to be afraid of. The United States could see the rise of a dictator far worse than Hitler. Our political climate is right for it right now. It's something we should be vary wary of.