Honestly speaking, I'd rather Sony over Apply. Sony may have stuff that the consumer wants, but it's damn expensive, but it's "topline" and far too pricey. Apple has stuff that's far too pricey but no where close to top line. High mid maybe, but not top. Sony actually "invents"(OLED kinda, PS3 kinda, MS Duo etc kinda), Apple pretends to "innovate". That's about it. It's still riding on the coattails of its original products. I mean, the only thing the iPod is decent for is playlists, but give an mp3/4 a little time and the same can be done there (though not as idiot proof as that piece of shit known as iTunes).