Not sure if I'd call either an 'anime' though. Being animated in Japan, or by a Japanese production company satisfies one tenant of the definition, but does not satisfy much else.
From what I gathered from the article:
Seems like their goals are twofold. One, export American properties into Japan since their movies do so well there, there is definitely interest. Secondly, to 'anime up' or 'modernize' their own current properties here for American audiences.
It would be like Disney agreeing to animate a new Naruto with a western flair. I guess it's arguable, but on another news site, I read that marvel wanted 'a mix between japanese and western animation styles'. And madhouse agreed.
I guess I'm just a purist.

I (personally) wouldn't call this an anime. I call it a novelty.