Author Topic: Intel wants to charge 50 bucks to unlock preexisting features on your processor  (Read 2769 times)

Offline captiosus

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http://www.engadget.com/2010/09/18/intel-wants-to-charge-50-to-unlock-stuff-your-cpu-can-already-d/

Quote
An eagle-eyed Engadget reader was surfing the Best Buy shelves when he noticed this $50 card -- and sure enough, Intel websites confirm -- that lets you download software to unlock extra threads and cache on the new Pentium G6951 processor. Hardware.info  got their hands on an early sample of the chip and discovered it's actually a full 1MB of L3 cache that's enabled plus HyperThreading support, which translates to a modest but noticeable upgrade.

Intel must really want to shoot themselves in the foot dont they? DLC for games i can understand, but for hardware? go fuck yourself intel.

Online vuzedome

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If I can unlock my i5 750for hyper threading, why not, but 50 bucks is a little too steep.
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Offline Mag-X

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Pffft. If it can be unlocked with software, it won't be long before pirates figure out how to do it for free.
ASDF

Offline Lupin

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The article lacks details.

I'm assuming that coupon is to be used on complete systems that are sold, not processor only. I also assume that the proc is either quad core with two cores disabled or a dual core with hyperthreading disabled.

Is the system marketed as a dual core or non-hyperthreading enabled dual core?
Is the system priced at dual core range or at non-hyperthreading enabled dual core range?

If it's priced and marketed accordingly, I don't think there's anything wrong. It may or may not become a good deal for the user (depending on the gains from a $50 unlock).

Offline nstgc

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Pffft. If it can be unlocked with software, it won't be long before pirates figure out how to do it for free.

I was thinking the exact same thing. This isn't Intel's brightest move, but it does make sense. "Can't buy the full version now? No problem! Buy part now and part later." We'll see.

Offline Natheria

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That actually reminded me of AMD's tri core CPUs that jut got pirate unlocked later to the original quad. XD

Offline bork

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I dislike it when manufactures do this to a product that has been sold to you; but doing things like this have been around for a bit.

IBM did it for a long time with their mainframes.  We called IBM up to order additional memory for one of the 390's we had, guy comes out and insert a jumper and then leaves.  We just spent a few thousand dollars for a jumper!  It was already installed because it was cheaper for IBM to install it in machines when they were first build than to field install it at a later date.  They figured out that most customers would eventually order memory upgrades at a later data anyway.  I could almost see the reasoning in this type of case were they were adding actual additional hardware to a machine, then playing with the odds that enough customers would order memory upgrades to offset the cost of installing it into all their machines at time of manufacture.

In Intel case though, there are no two types of chips.  Its one chip that comes with parts turned off that allow them to charge money to remove the block.  Its like buying a car with the throttle that can open only half way, then charging you to remove the throttle block allowing it go to full open.
« Last Edit: September 19, 2010, 04:34:50 PM by bork »

Offline Mag-X

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That actually reminded me of AMD's tri core CPUs that jut got pirate unlocked later to the original quad. XD
It's not the same. AMD disables cores or cache because they're defective in some way. They don't like it when you unlock the disabled sections of the processors. Video cards are the same way. A Radeon 5850 is just a 5870 with cores disabled. A GTX 470 is a GTX 480 with cores disabled. Even the 480 ships with a bank of cores disabled.

Intel wouldn't allow an unlock if they weren't 100% sure that the CPU would work.

My current system is Intel, but with crap like this, and the upcoming CPUs being unable to be overclocked unless you pay more for the special K series is bullshit. I think this will be my first and only Intel system. Now if only it wasn't so hard to find an AMD motherboard that can do SLI.  >:(
ASDF

Offline mgz

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That actually reminded me of AMD's tri core CPUs that jut got pirate unlocked later to the original quad. XD
It's not the same. AMD disables cores or cache because they're defective in some way. They don't like it when you unlock the disabled sections of the processors. Video cards are the same way. A Radeon 5850 is just a 5870 with cores disabled. A GTX 470 is a GTX 480 with cores disabled. Even the 480 ships with a bank of cores disabled.

Intel wouldn't allow an unlock if they weren't 100% sure that the CPU would work.

My current system is Intel, but with crap like this, and the upcoming CPUs being unable to be overclocked unless you pay more for the special K series is bullshit. I think this will be my first and only Intel system. Now if only it wasn't so hard to find an AMD motherboard that can do SLI.  >:(
just dont run SLI get a single better video card and it often will cost less and do just as well

Offline relic2279

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Intel has been doing that since my first PC.  486 DX... 486 DX had a math co-processor the SX came with one but it wasn't enabled.

Offline kamuixtv99

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I imagined something like this a month ago...they like to squeeze more money from Intel fans :P

Offline fohfoh

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That actually reminded me of AMD's tri core CPUs that jut got pirate unlocked later to the original quad. XD
It's not the same. AMD disables cores or cache because they're defective in some way. They don't like it when you unlock the disabled sections of the processors. Video cards are the same way. A Radeon 5850 is just a 5870 with cores disabled. A GTX 470 is a GTX 480 with cores disabled. Even the 480 ships with a bank of cores disabled.


I thought the AMD thing was a QC issue. Are you saying the video cards are also a QC issue?
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Offline Proin Drakenzol

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That actually reminded me of AMD's tri core CPUs that jut got pirate unlocked later to the original quad. XD
It's not the same. AMD disables cores or cache because they're defective in some way. They don't like it when you unlock the disabled sections of the processors. Video cards are the same way. A Radeon 5850 is just a 5870 with cores disabled. A GTX 470 is a GTX 480 with cores disabled. Even the 480 ships with a bank of cores disabled.

Intel wouldn't allow an unlock if they weren't 100% sure that the CPU would work.

My current system is Intel, but with crap like this, and the upcoming CPUs being unable to be overclocked unless you pay more for the special K series is bullshit. I think this will be my first and only Intel system. Now if only it wasn't so hard to find an AMD motherboard that can do SLI.  >:(


except an Intel chip still gives you better bang for your buck.

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Offline Meomix

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I can already see the Pirate Patrol on this.
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Offline Lupin

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I thought the AMD thing was a QC issue. Are you saying the video cards are also a QC issue?
It's a QC issue but it can also be a supply one. If the demand for the lower models are high, AMD disables cores of the higher binned ones to keep up with the demand.

Offline fohfoh

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I thought the AMD thing was a QC issue. Are you saying the video cards are also a QC issue?
It's a QC issue but it can also be a supply one. If the demand for the lower models are high, AMD disables cores of the higher binned ones to keep up with the demand.

Humm... and they still technically make a profit... less... but volume can make up for it... I schee.

But I concur... somehow intel still feels like it chugs along happier than AMD chips.
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Offline Lupin

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But I concur... somehow intel still feels like it chugs along happier than AMD chips.
Intel's margins are better since they have the better chips and they can sell them at a premium. AMD has to cut their margins just to keep being competitive.

I hope Bulldozer greatly improves AMD's situation.

Offline Mag-X

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That actually reminded me of AMD's tri core CPUs that jut got pirate unlocked later to the original quad. XD
It's not the same. AMD disables cores or cache because they're defective in some way. They don't like it when you unlock the disabled sections of the processors. Video cards are the same way. A Radeon 5850 is just a 5870 with cores disabled. A GTX 470 is a GTX 480 with cores disabled. Even the 480 ships with a bank of cores disabled.

Intel wouldn't allow an unlock if they weren't 100% sure that the CPU would work.

My current system is Intel, but with crap like this, and the upcoming CPUs being unable to be overclocked unless you pay more for the special K series is bullshit. I think this will be my first and only Intel system. Now if only it wasn't so hard to find an AMD motherboard that can do SLI.  >:(
just dont run SLI get a single better video card and it often will cost less and do just as well
That doesn't work if I want to run two high end cards.
ASDF

Offline AceHigh

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Or if you are a real SLI enthusiast, you will run 4-way SLI with graphic cards and motherboard delivered by EVGA

Yes, I said 4 way SLI, look here:
http://www.evga.com/products/moreInfo.asp?pn=170-BL-E762-A1&family=Motherboard%20Family&series=Intel%20X58%20Series%20Family&sw=5

Oh and yeah, AMD CPU are just not competitive on the high end... Actually it pisses me off that they will be dropping ATI brand from future graphic cards, when ATI have been much more successful lately. It's a bad joke that a company that does poorly assimilates a company that makes superior product on the market.

/end rant
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Offline rostheferret

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Or if you are a real SLI enthusiast, you will run 4-way SLI with graphic cards and motherboard delivered by EVGA

I don't get the point of 4 way SLI. The only reason you would ever want one is if you were running the highest-end graphics cards around, and even then it wont be a 'true' 4-way SLI but two twin-SLI as there isn't the ability to crosslink more than two. nVidia cards have always run notoriously hot, and you want to run 4 right next to each other? How do you think you'll cool them? One fan and a heat sink? You can't liquid cool in that space. The cards alone will draw 600W of power when idle, and if you're very very lucky, you'll get a good couple of hours gaming in wearing nothing but your birthday suit and a towel to pat down the sweat in your custom built sauna before the top card begins to warp and/or melt. Assuming of course you actually override the failsafe and actually use them to their maximum capacity, because if you didn't, well we're back to the question of why the hell did you get 4-way SLI if you didn't actually want an improvement over 2-way.