Its still a very popular brand. And the main thing is if it captures the non gaming market they will be riding very high. Compared to the media market the console game market is a niche. 5+years only 140mill sold and that number is expected to go down yet again. Tv's sale on average 250mill a year. As appealing to core gamers I think Sony has the area but not a blow out of the water by any means, its going to be all the not so gamers that will decide the fate of xbox