You do realize they only removed a code to get a digital copy of the game? If you bought the hard copy... why would you need the digital copy? You put in a promotion in each box that is a direct competitor to the retailer who BOUGHT all those games to sell. If you owned a business, you would remove the coupons for the competition too, especially since it really wouldn't hurt the customer (except the open boxes). Is it wrong? Well it's pretty bad to put in a promotion that a competing company is selling... so I think it's warranted.
If you have a problem with, it's simple to just not buy the game... I mean, why not just buy it on Onlive if people are gonna be so ravenous about it... 
WHy do BD's include a digital copy? Who knows. As i fucking said several times, the point is that they're just taking things out of a brand new item without your consent or knowlege. Thats bullshit. What if Safeway opened up all the cereal boxes and took out the prizes inside? That would be pretty weak, and im sure people wouldn't stand for it. Yeesh man, dunno what your problem is, im just alerting people who may actually care about it. Gamestop has a pretty poor reputiation and this is just the latest shady ass thing they've been called out on. I also llike how in a later post you say you dont care about this and then imediatly say that if they DID do it with a star wars game you would be pissed. The point is a precedence has been established and people should be weary buying things from them. Check your shit when you get it
Gamestop already openes up 'new' games and sells them to you at full retail price. Covered with stickers, possibly missing the manual, ect. Now theyre opening them and removing things. yay
Legally, Gamestop "bought" those games from Square... so now it's their right to remove the promotion. Ultimately, it's the end user (well, PC users... my PS3 copy was intact when I bought it) that will decide whether this is acceptable or not.
Are you a law student? Do you know if, legally speaking, it really is in their right to remove the promotion without telling the people they are selling it to? If not you shouldn't make baseless asumptions like that. Im not sure if you can sell an item as brand new after youve opened and removed items and content from it. But hell, they do it with display copies all the time so who knows. Turning what you said around, if i buy a retail copy of something brand new, i should be entitled to get everything that a brand new copy of that game should come with.
anyway, as Newy said final outcome was they just pulled the games altogether. HOnestly i pretty much never buy anything from Gamestop anymore anyway, unless its older DS or ps2 games used
^_^x KD
I'll tell you why it's different with SWTOR. SWTOR is a more important game than Deus Ex... simply put. The only thing that Gamestop removed was a code to get a digital copy. For which Gamestop apologized and is now giving away $50 instore credit along with a Buy 2 get 1 free coupon. If I was really affected by this silly misunderstanding... I would be getting a free game out of it AND have that nice coupon for later use. And seriously, who was going to use the OnLive digital copy anyways. I got a registration code in my Deus Ex copy of the game and I used it to blow my nose the other day... so it's not like it's important (cause I have a physical copy!).
Yes, Gamestop opens new copies of the game and sell them as new. Opening a game does not ruin it or anything. It's not like it's now tainted as the display copy. It's still an unused disc that doesn't have scratches or anything (and if it DOES, Gamestop has a policy that you can return the game and get a different copy of the game, new and used). And if you are really particular about the boxes being prestine and "new"... well... get something else that will cure your ADD.
I mean seriously, people are getting really mad over a little thing. "OMG, this copy of this game is opened!" Well, if you don't want an opened game, go buy it from somewhere else. You only need to put $5 on a game (for people who put down the full amount, you are DUMB... they don't let you get that money back)... if you are unsatisfied with your product.. you don't have to buy it from Gamestop. The difference between Deus Ex and SWTOR is that I preordered my copy so that I'll be ABLE to get a copy on day one. I don't think Deus Ex will have a problem with limited number of game copies... but SWTOR will. That's why an Opened SWTOR box will get me more pissed than an opened Deus Ex box.
Will this affect Gamestop's main client base (which is console based gaming)? Probably not. I don't even understand why people are still buying box copies of PC games unless they are high profile (like SWTOR).
I have to agree with TMRNetShark, though yes if you preorder a game and put the full amount down you can get your money back. I did that when I moved and had to preorder at a different GameStop. The GameStop near me doesn't even have a PC base, they have PC games but one out of 500 people will buy one. I think they were talking about getting rid of the PC section entirely because they don't sell enough to keep it.
As for rudeness in stores, it is a place run by gamers so what can you expect? That doesn't mean that every GameStop has rude employees and usually the ones that are are holiday help or on their way out of the door