After also considering the extremely rich amount of colors driving up the filesize
it doesn't increases the filesize actually
3things can increase the filesize
a)Noise (dithering, grain or whatever they can add to cover the banding)
b)Fast motion moments (no reference between frames)/To many new scenes (in animes you can see slideshows for mor than 30secs..) that is why openings are huge
c)bloat - low CRF values (I love it)
at least the TV airing was 720p
If you have BDMV you can quickly resize few frames to 720p and back to 1080p with lancsoz - if there are there is no difference it is most likely upscale (OP and EDs for some shows are produced in higher resolution - so check them as well)
1080p and 720p are in different slots (there is slot D as well), so both can be offered and accepted but there must be a benefit from the 1080p video