I don't see the commissioner as politicians, as such politicians aren#t lying. These people are elected by the governments of the member states, and after the election they have no alegiance whatsoever with any government or country except the EU.
On a side note, these documents had to be worked out in case ACTA was passed. Since they are posted on the website of the EU you can't really say that they tried to hide it, and these still need to be revised.
And concerning the consumers bit: Consumers are all people who comsume certain products (be it the internet or other goods, pirated or not), while citizens refers to every person with an EU ID. The distiction is legally pretty important, as such only those who actually consume the goods that can be pirated are subject to checks, instead of every citizen. The distinction might not sound very important because pretty much everyone uses the internet, but that leaves openings to be entirely secure.
As long as I don't see that document passed through the parliament, I won't worry about it to much, after all it's based on ACTA. Also the member states have to agree to such laws as well.